hypermedia

While blogs, wikis and websites, etc. are invaluable in Library 2.0 as platforms for information dissemination and virtual communication services, Web 2.0 tools can also be used for clients' entertainment purposes (and they learn as they play). Various story spaces exist online on which the user/client/reader/writer/teacher/student/librarian can either collaborate on the construction of a story or interact with the story by following hyperlinks. This is a sophisticated Web 2.0 version of the ever-popular Choose-Your-Own Adventure storybooks.

The reader can read online and/or create online. It's storywriting Web 2.0. As they work they will gain understanding and skills in the capabilities of information communication technologies (ICTs) and be able to apply this in their informational and communication work.
Even considering the basics: what is a hyperlink? what is an anchor? Use of the hypertext media will also give Librarian 1.0 an insight into how 21st century clients gather and process their information. Explore.

DotLit Hypermedia: http://www.dotlit.qut.edu.au/hypermedia.html

Wacky Web Tales on Education Place: http://www.eduplace.com/tales/

Libby Hathorn's Let's Play: http://www.libbyhathorn.com/lh/letsPlay/letsPlay.asp

The Neverending Tale: http://coder.com/creations/tale/

Read Write Think lesson plan:

http://www.readwritethink.org/lessons/lesson_view.asp?id=128

Even Victoria Police want your hypertext choose-your-owns:
http://www.police.vic.gov.au/content.asp?document_id=12441

Joel and Cat set the story straight: http://www.joelandcat.com/About.htm - the website on which virtual readers were invited to contribute a few lines each in a shared story that mirrored the tandem story captured in the book written collaboratively between Nick Earls and Rebecca Sparrow (probably using some email communication). Entrants wrote online or sent SMS.
Penguin certainly reached out to their client base on their own turf.