The reader can read online and/or create online. It's storywriting Web 2.0. As they work they will gain understanding and skills in the capabilities of information communication technologies (ICTs) and be able to apply this in their informational and communication work.
Even considering the basics: what is a hyperlink? what is an anchor? Use of the hypertext media will also give Librarian 1.0 an insight into how 21st century clients gather and process their information. Explore.
Wacky Web Tales on Education Place: http://www.eduplace.com/tales/
The Neverending Tale: http://coder.com/creations/tale/
Even Victoria Police want your hypertext choose-your-owns:
Joel and Cat set the story straight: http://www.joelandcat.com/About.htm - the website on which virtual readers were invited to contribute a few lines each in a shared story that mirrored the tandem story captured in the book written collaboratively between Nick Earls and Rebecca Sparrow (probably using some email communication). Entrants wrote online or sent SMS.
Penguin certainly reached out to their client base on their own turf.